I’m Chris Underdown, a Creative Director and designer who helps organizations figure out who they are, how they communicate, and how design can move them forward.

I’ve worked everywhere from five-person startups to growing healthcare organizations, building brands, digital experiences, creative teams, and the systems that support them. Over time, my role has evolved from designing the work to creating the environments where great work can happen.

A Little History

I started my career focused on the craft of design, but quickly became interested in the bigger questions. Why are we making this? Who is it for? What problem are we actually trying to solve?

At Habits at Work, I learned how design builds trust. At Marquee Health, I learned how brands and creative systems scale. At CuraLinc Healthcare, that thinking grew into leading teams, shaping digital experiences, and building better ways of working.

Today, I’m most energized by complex problems that give me the opportunity to learn, immerse myself in something new, and discover how design can make it better.