Building a brand that could grow with the business
Marquee Health had a strong reputation and a growing business, but its brand hadn't evolved alongside it. I was brought in to create a cohesive identity that could scale across every touchpoint, from marketing and member communications to internal processes and team operations.
Creating the foundation for the future
When I joined Marquee Health, the company relied on a logo and a collection of Microsoft Word templates that had served them well over the years. As the organization grew, leadership recognized the need for a stronger, more intentional brand that could support future growth.
This wasn't just about creating new visuals, it was about building a shared identity that employees could understand, use, and carry forward.
From guidelines to a living brand system
Rather than creating a static PDF, I designed a digital brand portal that became the single source of truth for the organization. It documented everything from the brand story and voice to typography, color, logo usage, photography, and templates, making it easy for every employee to access the tools they needed.
The portal also gave the brand room to evolve as the company grew, ensuring consistency across every customer and employee touchpoint.
A brand only works when people believe in it
Once the foundation was in place, my focus shifted from creating the brand to bringing it to life. I led training sessions with leadership and staff, introduced practical brand standards, and created resources that helped the organization understand and embrace the new identity.
The brand launch video became a centerpiece of that effort. I developed the concept, created the storyboard, helped shape the script, and provided creative direction through production, ultimately owning the vision for how the new Marquee Health story would be introduced.
Together, these efforts helped turn the brand from a set of guidelines into something the organization could understand, believe in, and make its own.
Building systems behind the scenes
As demand for creative work increased, it became clear that better processes, not just more design, were needed.
I developed a structured project intake process, established realistic production timelines, and implemented a project management system that gave stakeholders visibility into priorities and progress. These changes transformed creative from a reactive service into a reliable marketing partner.
The result was a scalable workflow capable of supporting thousands of member-facing materials, marketing campaigns, website updates, presentations, and internal communications.
Lasting Impact
What started as a request to modernize Marquee Health's visual identity grew into something much larger. I helped build the creative foundation that supported the company's growth through a scalable brand system, better ways of working, and a dedicated marketing team. Those systems continued to support the organization through its acquisition by CuraLinc Healthcare and into its next chapter.
See the brand in action at marqueehealth.com.
Big shout out to Chris for creating beautiful, entertaining videos on each of our online learnings. Thank you so much for all the support you have provided our team, we appreciate you!
— Marquee Health Colleague