I build brands people believe in. And systems organizations can actually use.
CHRIS UNDERDOWN / CREATIVE DIRECTOR
My approach
I believe the best design starts with immersion. Before I begin designing, I want to understand the subject, the people, the business, and the problem we're trying to solve. I ask questions, listen, and learn until I can see the challenge from different perspectives.
That approach helps uncover opportunities that aren't always obvious at the start. Sometimes the answer is a new brand or digital experience. Other times it's a better process, a clearer story, or something unexpected. The goal isn't just to make something look better. It's to understand it deeply enough to make it work better.
Selected Work
“The rebrand changed how we saw ourselves. We finally felt like a real company, with an identity that matched where we were headed.”
— Marquee Health Employee